{"title":"Black Friday with Sony","description":"\u003cp\u003eBlack Friday is here! Save big on Sony products all season long! Limited time offer 11\/24\/2025 - 12\/07\/2025\u003c\/p\u003e","products":[{"product_id":"sonsel35f14gm","title":"Sony FE 35mm f\/1.4 GM Lens","description":"\u003cp\u003eThe \u003cstrong\u003eSony FE 35mm f\/1.4 GM\u003c\/strong\u003e is a traditional wide-angle prime lens that features a modern, streamlined design. It is distinguished by its rapid performance and sophisticated optical construction. This adaptable focal length is ideal for a range of applications, including street photography, landscapes, and documentary work, while its wide maximum aperture performs exceptionally well in low-light conditions and allows for effective depth of field management.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003cdiv style=\"text-align: center;\"\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/rYVFXbBUJQk\" title=\"Introducing FE 35mm F1.4 GM | Sony | Lens\" frameborder=\"0\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003ch2\u003e\n\u003cimg src=\"https:\/\/myfiles.space\/user_files\/208404_e3fc09228f7ded09\/208404_custom_files\/sel35f14gm\/G_Master_Optical_Design.jpg?965\" width=\"360\" height=\"295\" alt=\"\" style=\"float: left; \"\u003eG Master Optical Design\u003c\/h2\u003e\r\n\u003cp\u003eThis lens, part of Sony's prestigious G Master series, is engineered to provide an exceptional combination of remarkable resolution and sharpness, along with a unique and aesthetically pleasing bokeh. The inclusion of two XA (extreme aspherical) elements effectively mitigates issues such as astigmatism, field curvature, coma, distortion, and other spherical aberrations, ensuring a high level of sharpness and precise image rendering. Additionally, one extra-low dispersion element is incorporated to diminish chromatic aberrations and color fringing, thereby enhancing clarity and color fidelity. The application of Nano AR Coating II serves to minimize surface reflections, flare, and ghosting, resulting in improved contrast and color reproduction even in challenging lighting conditions. This advanced coating is particularly effective for larger, curved elements and excels at reducing internal reflections.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003ch2\u003eWide-Angle Versatility and f\/1.4 Speed\u003cimg src=\"https:\/\/myfiles.space\/user_files\/208404_e3fc09228f7ded09\/208404_custom_files\/sel35f14gm\/Wide-Angle_Versatility_and_f_1-4_Speed.jpg?8849\" alt=\"\" style=\"float: right; width: 359px; height: 240.268px;\" width=\"359\" height=\"240.268\"\u003e\n\u003c\/h2\u003e\r\n\u003cp\u003eThe 35mm focal length is exceptionally adaptable, making it ideal for street photography, landscapes, and documentary work. Additionally, it serves as an excellent creative option for various other genres, including fashion and portrait photography. The fast f\/1.4 maximum aperture enhances performance in low-light environments and aids in managing depth of field, allowing for the creation of selective focus effects. Furthermore, the rounded 11-blade diaphragm enhances the aesthetic quality of bokeh when utilizing selective focus methods.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003ch2\u003e\n\u003cimg src=\"https:\/\/myfiles.space\/user_files\/208404_e3fc09228f7ded09\/208404_custom_files\/sel35f14gm\/Fast_and_Precise_Focusing.jpg?7250\" width=\"360\" height=\"295\" alt=\"\" style=\"float: left; \"\u003eFast and Precise Focusing\u003c\/h2\u003e\r\n\u003cp\u003eThe incorporation of two XD Linear Motors ensures rapid, silent, and accurate autofocus along with effective subject tracking capabilities. This configuration also enhances the natural and intuitive manual focus control through Linear Response, with an AF\/MF switch conveniently positioned on the lens barrel for easy tactile adjustment. The internal focusing mechanism provides enhanced responsiveness in focusing performance while keeping the overall lens length consistent during use. With a minimum focusing distance of 9.8 inches, it is well-suited for capturing dynamic close-up images. Although it offers a wide-angle perspective, the short minimum focusing distance combined with a bright maximum aperture allows for the creation of shallow depth of field images, featuring a prominent close-up subject against a softly blurred background\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003ch2\u003eDurable and Reliable Design\u003cimg src=\"https:\/\/myfiles.space\/user_files\/208404_e3fc09228f7ded09\/208404_custom_files\/sel35f14gm\/Durable_and_Reliable_Design.jpg?9087\" width=\"360\" height=\"294\" alt=\"\" style=\"float: right; \"\u003e\n\u003c\/h2\u003e\r\n\u003cp\u003eIn addition to showcasing remarkable optical performance, G Master lenses are noted for their sturdy and dependable physical design, which incorporates weather sealing and protective coatings. The 35mm f\/1.4 GM stands out among fast wide-angle prime lenses due to its elegant and lightweight construction, measuring 3 x 3.9 inches and weighing 1.1 pounds. Its dust- and moisture-resistant design allows for effective use in adverse weather conditions, while the rubberized control rings enhance handling in colder environments. The front element, treated with a fluorine coating, is resistant to dust, moisture, and fingerprints, making it easy to maintain. Additionally, a focus hold button is conveniently located on the lens barrel, providing intuitive tactile control and quick access to specific settings. The physical aperture ring can be de-clicked, allowing for smooth and silent aperture adjustments, which is particularly advantageous for video recording.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":32814041497646,"sku":"SONSEL35F14GM-MAIN","price":1498.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2657\/1868\/files\/f1e786a5-1a4c-413b-a89f-fcbd81d9aede_ec075dfc-c21c-4959-bbc8-01c3c6b67a67.jpg?v=1725112554"},{"product_id":"sondscrx100m7","title":"Sony DSC-RX100 VII Digital Camera","description":"\u003cp\u003eThe \u003cstrong\u003eSony Cyber-shot DSC-RX100 VII\u003c\/strong\u003e seamlessly combines speed, reach, and portability, making it a compact camera that offers extensive versatility for both still photography and video recording. As the seventh iteration in the renowned RX100 series, this model is the second to incorporate the remarkable 24-200mm-equivalent ZEISS Vario-Sonnar T* lens, which provides a comprehensive range from wide-angle to telephoto, enhancing shooting flexibility across diverse conditions. The camera features a newly designed 20.1MP 1\" Exmor RS CMOS sensor paired with an upgraded BIONZ X image processor, facilitating rapid shooting capabilities, high sensitivity with an ISO range up to 12800, and the ability to record in UHD 4K. The innovative sensor design prioritizes speed, enabling blackout-free continuous shooting at rates of up to 20 fps, which simplifies subject tracking. Additionally, the Single Burst Shooting mode allows for extreme shooting speeds of 90 fps, ideal for capturing fast-moving subjects. The sensor also boasts a 357-point hybrid autofocus system, ensuring swift and precise focus performance for both still images and video. The stacked design and front-end LSI further enhance operational speed and image quality. Video capabilities are equally impressive, featuring S-Log3 and HLG gamma settings, along with High Frame Rate shooting that allows recording at up to 960 fps for stunning slow-motion effects.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003cdiv style=\"text-align: center;\"\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/Xb9UyETiQk0\" title=\"Product Feature | RX100 VII | Sony | Cyber-shot\" frameborder=\"0\" allowfullscreen=\"\"\u003e\u003cspan class=\"fr-mk\" style=\"display: none;\"\u003e \u003c\/span\u003e\u003c\/iframe\u003e\u003c\/div\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003cp\u003eMaintaining the traditional compact design of the RX100 series, the VII model remains easily portable despite its enhanced zoom lens. It is equipped with a pop-up 2.36m-dot OLED electronic viewfinder, providing a sophisticated option for eye-level shooting. Alternatively, users can utilize the 3.0\" 921.6k-dot LCD touchscreen, which features a tilting mechanism to facilitate shooting from both elevated and low perspectives. The touchscreen functionality allows for Touch Focus and Touch Shutter operations. Additionally, the camera is equipped with Bluetooth and Wi-Fi capabilities, enabling seamless image sharing with connected mobile devices and the ability to incorporate location data from a smartphone.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003ch2\u003e20.1MP 1\" Exmor RS CMOS Sensor \u0026amp; BIONZ X Image Processor\u003c\/h2\u003e\r\n\u003cp\u003eThe updated 20.1MP 1\" Exmor RS CMOS sensor in the RX100 VII employs a sophisticated stacked architecture that incorporates an integrated DRAM chip, resulting in exceptional image quality across the ISO range of 100-12800, coupled with remarkably swift performance. This innovative sensor design combines pixel area, a high-speed signal processing circuit, and memory to enhance data throughput, facilitating features such as Single Burst Shooting, an Anti-Distortion shutter, UHD 4K video recording, and additional capabilities. Furthermore, this 1\" sensor is equipped with 357 phase-detection autofocus points and 425 contrast detection zones, ensuring rapid and accurate focusing.\u003c\/p\u003e\r\n\u003cp\u003eComplementing this sensor is an upgraded BIONZ X image processor along with a front-end LSI, which significantly enhances the speed and efficiency of the entire imaging system. This advancement allows for blackout-free continuous shooting at rates of up to 20 frames per second, with continuous autofocus and exposure calculations occurring at a remarkable frequency of 60 times per second. The Single Burst Shooting feature enables the capture of up to seven frames in either raw or JPEG format at speeds of 90 fps, 60 fps, or 30 fps, making it ideal for seizing fleeting moments. Additionally, the combination of the front-end LSI and improved sensor performance contributes to superior image quality, particularly at elevated sensitivities, by minimizing noise and enhancing perceived resolution and color fidelity.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003ch2\u003eZEISS Vario-Sonnar T* 24-200mm Lens\u003c\/h2\u003e\r\n\u003cp\u003eThe integrated ZEISS Vario-Sonnar T* lens offers an extensive equivalent focal length range of 24-200mm, making it ideal for a variety of photographic scenarios. This updated zoom range, which spans from wide-angle to mid-telephoto, enhances shooting flexibility while maintaining a compact design, thanks to its f\/2.8-4.5 maximum aperture. The optical configuration features eight aspherical elements, including four advanced aspherical (AA) elements, significantly minimizing aberrations and distortions to ensure exceptional sharpness and precise image rendering. Furthermore, a ZEISS T* anti-reflective coating has been applied to reduce reflections and glare, thereby enhancing contrast and color accuracy.\u003c\/p\u003e\r\n\u003cp\u003eThis flexible reach is further enhanced by the inclusion of four-stop effective Optical SteadyShot image stabilization, which effectively reduces the impact of camera shake, making it suitable for handheld shooting in low-light environments. Additionally, the Clear Image Zoom function can be utilized to extend the effective zoom range with minimal degradation in image quality.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003ch2\u003eFast Hybrid AF System with 315 Phase-Detection Points\u003c\/h2\u003e\r\n\u003cp\u003eThe RX100 VII features an advanced on-sensor phase-detection autofocus system that significantly enhances the speed of autofocus for both photographs and videos. This camera employs a hybrid approach, incorporating 357 phase-detection points that span approximately 68% of the frame, in conjunction with a 425-area contrast-detection system. This combination allows for rapid and precise focusing across various scenarios. The RX100 VII can swiftly lock onto subjects in a mere 0.02 seconds and is equipped with Real-time Tracking, which utilizes artificial intelligence for tracking moving subjects. Additionally, Real-time Eye AF, effective for both humans and animals, guarantees exceptional sharpness when capturing portraits.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003ch2\u003eUHD 4K Video Recording\u003c\/h2\u003e\r\n\u003cp\u003eThe RX100 VII is capable of recording UHD 4K video at frame rates of 30 and 24 fps, delivering films with remarkable clarity. By employing a full pixel readout without binning, the camera captures approximately 1.7 times the data required for 4K output. This oversampling technique enhances clarity while minimizing the effects of moiré and jagged edges. For improved recording sharpness, the Active SteadyShot mode can be utilized, which emphasizes smoothness and mitigates the appearance of camera shake. During video recording, Fast Hybrid AF ensures precise and rapid tracking through the use of phase-detection AF points. Additionally, the camera supports Sony's advanced XAVC S format, allowing for high bit rates of up to 100 Mb\/s. Beyond high-resolution internal recording, the uncompressed HDMI output facilitates the connection of an optional external recorder for pristine 4K recording with 4:2:2 sampling.\u003c\/p\u003e\r\n\u003cp\u003eThe RX100 VII offers a comprehensive array of customizable color and gamma settings, enabling users to modify parameters such as gamma, black level, knee, and color level, among others. Additionally, it incorporates the S-Log2 Gamma Curve, which is utilized in high-end Sony Cinema cameras, allowing for an impressive increase of up to 1300% in dynamic range compared to traditional REC709, thereby enhancing post-production versatility. The camera also supports HLG (Hybrid Log-Gamma) and the BT.2020 color space, facilitating recording within an extensive color gamut. Furthermore, alongside S-Log2, S-Log3 is available, providing an effective 14-stop dynamic range that enhances grading control, particularly in the shadow to mid-tone areas of the image.\u003c\/p\u003e\r\n\u003cp\u003eThe RX100 VII boasts a significant advantage in speed, particularly in its video capabilities, where users can take advantage of advanced High Frame Rate shooting and super slow motion features. In Full HD mode, videographers can utilize a standard 120 fps setting, which allows for exceptional slow-motion effects when edited. Furthermore, the camera includes a specialized HFR mode that elevates the frame rate to an impressive 960 fps.\u003c\/p\u003e\r\n\u003cp\u003eAdditionally, a Photo Capture function is integrated into the camera, enabling users to swiftly extract an 8.29MP still image from their UHD 4K videos. This feature is also applicable in Full HD, allowing for the extraction of a 2MP still image. Moreover, the camera supports NTSC\/PAL switching, making it suitable for global use, and it can record vertical videos with embedded metadata to facilitate playback correction for vertical orientation.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003ch2\u003eBody Design and Wireless Connectivity\u003c\/h2\u003e\r\n\u003cp\u003eThe rear 3.0\" 921.6k-dot tilting LCD is designed with a touchscreen interface, facilitating intuitive operation that includes features such as Touch Focus, Touch Pad AF, and Touch Shutter. Its tilting capability, ranging from 180° upward to 90° downward, is ideal for capturing images from various angles, whether high, low, or front-facing.\u003c\/p\u003e\r\n\u003cp\u003eThe one-push pop-up XGA OLED electronic viewfinder provides a resolution of 2.36 million dots and a magnification of 0.59x, ensuring sharp and clear viewing. Enhanced by a ZEISS T* coating, the EVF guarantees clarity across the entire screen and features a convenient one-push access for seamless switching between the LCD and EVF.\u003c\/p\u003e\r\n\u003cp\u003eAn integrated 3.5mm external microphone port enhances audio recording quality. Surrounding the lens is a manual control ring that boasts a smooth, click-less design, allowing for quick and silent adjustments of settings. This ring can be customized to control various features, including zoom and aperture, at different values.\u003c\/p\u003e\r\n\u003cp\u003eA custom button, along with other programmable buttons, can be assigned to any of over 40 functions, providing quick access to frequently used settings. The pop-up flash is designed to illuminate subjects in low-light conditions.\u003c\/p\u003e\r\n\u003cp\u003eBuilt-in Wi-Fi connectivity allows for immediate transfer of images to mobile devices, facilitating direct sharing on social media, via email, or to cloud storage services. The camera also supports NFC (Near Field Communication), enabling a one-touch connection with compatible mobile devices without the need for complex setup. Once connected, the mobile device can display a live view image and, through Smart Remote Control, remotely operate the camera's shutter release. Additionally, a QR code can be used for smartphone connectivity.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003ch2\u003eOther Camera Features\u003c\/h2\u003e\r\n\u003cul\u003e\r\n    \u003cli\u003eAnti-Distortion electronic shutter can enable completely silent shooting as well as the ability to work at shutter speeds as fast as 1\/32000 second. This shutter also keeps rolling shutter effects to an absolute minimum and enables photographers to work in bright light with wider apertures.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003eThe Fn menu can be accessed and edited immediately after continuous shooting, while data writing is still in progress.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003eFile name setting allows users to change the first three characters of the file name from DSC to three characters of their choice. Additionally, images shot in continuous mode can also be displayed, reviewed, and deleted in the groups they were shot for faster operation.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003eStep Zoom lets you quickly change between five common focal lengths (24, 28, 35, 50, or 70mm) by rotating the control ring.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003eUsers can set a minimum shutter speed when using ISO AUTO to help minimize shutter blur.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003eCreative Style settings: Standard, Vivid, Neutral, Clear, Deep, Light, Portrait, Landscape, Sunset, Night Scene, Autumn Leaves, Black \u0026amp; White, Sepia, and Style Box.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003ePicture Effect modes: Toy Camera, Pop Color, Posterization, Retro Photo, Soft High-Key, Partial Color, High Contrast Mono, Soft Focus, HDR Painting, Richtone Monochrome, Miniature, Watercolor, and Illustration.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003ePicture Profile parameters: Black Level, Gamma (Movie, Still, Cine1-2, ITU709, ITU709 [800%], S-Log2, S-Log3, HLG, HLG1, HLG2, HLG3), Black Gamma, Knee, Color Mode, Saturation, Color Depth, Color Phase, Detail, Copy and Reset.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":32855666622510,"sku":"SONDSCRX100M7-MAIN","price":1498.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2657\/1868\/files\/fe7b5250-06b7-44ba-8753-af3601a15d9d.jpg?v=1758134620"},{"product_id":"sonilmefx30b","title":"Sony FX30 Digital Cinema Camera","description":"\u003cp\u003eUtilizing the capabilities of an advanced APS-C sensor, the \u003cstrong\u003eSony FX30\u003c\/strong\u003e offers both everyday content creators and emerging filmmakers a robust yet user-friendly cinema camera, enabling them to elevate their cinematic endeavors. This camera integrates a sophisticated imaging pipeline tailored for cinematic production with an extensive array of features and intuitive controls, forming a comprehensive system suitable for filmmakers at every stage of their journey.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003cdiv style=\"text-align: center;\"\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/JJ6DZeVnSR8\" title=\"Product Announcement of Cinema Line FX30\" frameborder=\"0\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003ch2\u003e\n\u003cimg src=\"https:\/\/myfiles.space\/user_files\/208404_e3fc09228f7ded09\/208404_custom_files\/FX30B\/Super35_Exmor_R_BSI_CMOS_Sensor.jpg?225\" alt=\"\" style=\"float: left; width: 331px; height: 205.059px;\" width=\"331\" height=\"205.059\"\u003e26MP APS-C\/Super35 Exmor R BSI CMOS Sensor\u003c\/h2\u003e\r\n\u003cp\u003eThe FX30 features a sophisticated imaging system that rivals other models within Sony's Cinema Line, enabling it to produce intricate 10-bit UHD 4K visuals at frame rates of up to 120 fps, thereby aligning its specifications with those of a genuine cinema camera. It is equipped with a newly engineered 26MP APS-C Exmor R CMOS sensor and a BIONZ XR processor, which work together to deliver superior 4K imagery utilizing the Super35 (16:9) format. This advanced system can achieve over 14 stops of dynamic range and incorporates Dual Base ISO technology to enhance performance in low-light conditions.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003ch2\u003eAdvanced Capture Options\u003c\/h2\u003e\r\n\u003cul\u003e\r\n    \u003cli\u003eHigh-sensitivity recording up to ISO 32000 and Dual Base ISO (800\/2500).\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003eWhen using S-Log3, the FX30 can capture 14+ stops of dynamic range.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003eRecord in 10-bit 4:2:2 using advanced XAVC HS and XAVC S-I formats.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003eFull pixel readout from the 6K sensor creates high-quality UHD 4K video at up to 60 fps.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003eHigh-speed shooting is possible in 4K at up to 120 fps with a 1.6x crop and in Full HD at up to 240 fps.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003eThe HDMI output supports 16-bit raw video to select, separately available recorders.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003ch2\u003eProfessional Picture Control\u003c\/h2\u003e\r\n\u003cp\u003eFilmmakers will have the capability to obtain images that are instantly ready for publication for projects requiring quick turnarounds, or they can choose to prioritize superior quality and adaptability in post-production, facilitated by a diverse range of picture control options.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003ch3\u003eS-Cinetone provides a cinematic appearance without the need for color \u003cimg src=\"https:\/\/myfiles.space\/user_files\/208404_e3fc09228f7ded09\/208404_custom_files\/FX30B\/S-Cinetone.jpg?8888\" alt=\"\" style=\"float: right; width: 173px; height: 142.107px;\" width=\"173\" height=\"142.107\"\u003egrading\u003c\/h3\u003e\r\n\u003cp\u003eThe S-Cinetone picture profile delivers a cinematic aesthetic in terms of color, skin tones, and other visual elements directly from the camera, eliminating the necessity for post-production color grading.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003ch3\u003e\u003c\/h3\u003e\r\n\u003ch3\u003e\n\u003cimg src=\"https:\/\/myfiles.space\/user_files\/208404_e3fc09228f7ded09\/208404_custom_files\/FX30B\/The_S-Log3.jpg?6047\" alt=\"\" style=\"float: left; width: 217px; height: 178.662px;\" width=\"217\" height=\"178.662\"\u003eThe S-Log3 format offers boundless opportunities for creative expression.\u003c\/h3\u003e\r\n\u003cp\u003eThe FX30 is equipped to shoot with an S-Log3 gamma curve, enabling precise production color matching and full utilization of the image sensor's capabilities. This feature provides access to the extensive color gamut of the FX30 and offers over 14 stops of dynamic range, ensuring authentic cinematic image quality during the post-production color grading process.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003ch3\u003e\u003c\/h3\u003e\r\n\u003ch3\u003eUser LUTs provide an accurate image preview\u003cimg src=\"https:\/\/myfiles.space\/user_files\/208404_e3fc09228f7ded09\/208404_custom_files\/FX30B\/User_LUTs.jpg?2993\" alt=\"\" style=\"float: right; width: 234px; height: 192.484px;\" width=\"234\" height=\"192.484\"\u003e\n\u003c\/h3\u003e\r\n\u003cp\u003eThe FX30 allows for the application of customizable LUTs, including both preset and user-generated options, to its LCD monitor display, recorded footage, and HDMI output. This feature enhances your ability to visualize the final image with greater precision. You can configure up to 16 user-defined LUTs along with three preset options for effective monitoring of footage or for previewing a desired aesthetic during shooting. These LUTs can be utilized on the camera's monitor, electronic viewfinder (EVF), and HDMI output.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003ch2\u003eOperation for All Levels\u003c\/h2\u003e\r\n\u003cp\u003eProfessional features will help ensure beginners to professionals can make the most of the FX30. This includes three log shooting modes:\u003c\/p\u003e\r\n\u003cul\u003e\r\n    \u003cli\u003eFlexible ISO uses standard ISO settings for simple operation and the greatest flexibility.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003eCine EI ensures maximum dynamic range capture by recording at a manually selected base ISO setting and applying adjustments to metadata for monitoring and post-production.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003eCine EI quick will automatically switch between the two base ISO settings for easier operation and great quality.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003ch2\u003eIntuitive Operation and Controls\u003cbr\u003e\u003cbr\u003e\n\u003c\/h2\u003e\r\n\u003ch3\u003e\n\u003cimg src=\"https:\/\/myfiles.space\/user_files\/208404_e3fc09228f7ded09\/208404_custom_files\/FX30B\/5-Axis_In-Body_Image_Stabilization.jpg?5012\" alt=\"\" style=\"float: left; width: 195px; height: 160.875px;\" width=\"195\" height=\"160.875\"\u003e5-Axis In-Body Image Stabilization\u003c\/h3\u003e\r\n\u003cp\u003eSony has integrated a 5-axis in-body image stabilization system into the FX30, ensuring the production of smooth visuals, even during handheld operation. An Active Mode is provided, which combines optical stabilization with digital enhancements to achieve exceptionally smooth footage. Additionally, the FX30 is capable of recording gyro movement when the optical stabilizers are disabled, allowing for stabilization in post-production to achieve a steady shot.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003ch3\u003eFast Hybrid AF\u003c\/h3\u003e\r\n\u003cp\u003eExperience exceptional autofocus performance characterized by high speed and precision across all modes, including 4K at 120 fps, facilitated by a sophisticated Fast Hybrid AF system that incorporates 495 points distributed over 90% of the image sensor.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003cdiv style=\"text-align: center;\"\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/N1_Ev6mjTGk\" title=\"Reliable AF | Cinema Line FX30  | Sony | α\" frameborder=\"0\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003cul\u003e\r\n    \u003cli\u003eReal-time Eye AF and Real-time Tracking will track the eyes of humans and animals.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003eAF Assist function will automatically switch to manual focus with a turn of the lens' focus ring.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003eFocus Map makes it easier to visualize the region of focus in your scene\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003ch3\u003eComprehensive Feature Set\u003c\/h3\u003e\r\n\u003cp\u003ePlenty of Sony's cinema features have found their way into the FX30:\u003c\/p\u003e\r\n\u003cul\u003e\r\n    \u003cli\u003eBreathing compensation works with select lenses in 4K up to 60p in camera or up to 120p using Catalyst software after recording.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003eTimecode sync input with optional VMC-BNCM1 Timecode Adapter Cable\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003eTally lights for an easy indication that the camera is recording.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003ch3\u003eMedia Options\u003cimg src=\"https:\/\/myfiles.space\/user_files\/208404_e3fc09228f7ded09\/208404_custom_files\/FX30B\/Media_Options.jpg?6293\" alt=\"\" style=\"float: right; width: 256px; height: 168.966px;\" width=\"256\" height=\"168.966\"\u003e\n\u003c\/h3\u003e\r\n\u003cp\u003eThe FX30 is equipped with a sophisticated and adaptable array of media slots designed for capturing high-bitrate footage at elevated frame rates. This camera includes dual slots for CFexpress Type A and SD cards, enabling users to choose between various media formats based on their specific needs. CFexpress Type A offers exceptionally high speeds suitable for the FX30's most advanced recording capabilities, while SD cards, being more widely used, still provide commendable speed and substantial storage capacities.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003ch3\u003eCatalyst Browse and Prepare Integration\u003c\/h3\u003e\r\n\u003cp\u003eThe FX30 records a comprehensive array of metadata that can be read and used for advanced post-production work using Sony's Catalyst Browse and Prepare software.\u003c\/p\u003e\r\n\u003cp\u003eMetadata recorded includes:\u003c\/p\u003e\r\n\u003cul\u003e\r\n    \u003cli\u003eEmbedded LUT and Exposure Index (EI) data.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003eGyro and lens stabilization metadata to further reduce camera shake.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003eBreathing compensation can be manually controlled and adjusted.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003eCamera rotation metadata will ensure the footage is displayed as intended.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003eShot marks can be added to clips during or after recording for reference\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003ch3\u003eErgonomic Form for Solo Operation\u003c\/h3\u003e\r\n\u003cp\u003eThe FX30, designed to complement the FX3, is both lightweight and compact, allowing users to shoot without the necessity of a cage. It also provides the advantage of capturing smooth handheld footage, thanks to its 5-axis in-body image stabilization system.\u003c\/p\u003e\r\n\u003cp\u003eThe camera body is equipped with several threaded mounting points, making it suitable for various accessories, and includes a Multi Interface Shoe that accommodates advanced attachments. Furthermore, an integrated fan guarantees consistent performance during prolonged recording sessions.\u003c\/p\u003e\r\n\u003cul\u003e\r\n    \u003cli\u003eLightweight body weighs just 1.2 lb.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003eDedicated zoom rocker.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003eFully customizable button layout.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003eFive 1\/4\"-20 threaded mounting points for accessories.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003eMulti Interface Shoe supports advanced accessories.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003eActive cooling fan permits uninterrupted shooting during extended takes.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003eSporting a matching design to the FX3, the FX30 can use many of the same accessories, such as cages, without any modifications required.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003ch3\u003eUpdated Menu System\u003c\/h3\u003e\r\n\u003cp\u003eThe FX30 benefits from a tweaked control menu that makes it more intuitive to operate:\u003c\/p\u003e\r\n\u003cul\u003e\r\n    \u003cli\u003eThe main menu provides a quick view of all your most important video settings, including Picture Profile, recording format, white balance, aperture, ISO, and more.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003eThe shooting screen relocates the information on settings and status icons to the edges of the screen so that the image remains clear.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003ch3\u003eA Plethora of Connectivity Options\u003c\/h3\u003e\r\n\u003cp\u003eThe FX30 is equipped with a wide array of connections to ensure maximum customization and flexibility on set:\u003c\/p\u003e\r\n\u003cul\u003e\r\n    \u003cli\u003eFull-size HDMI output features clean output up to 4K 60p as well as 16-bit raw video.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003eAudio is supported on the body with a 3.5mm headphone output and a 3.5mm microphone input.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003eUSB-C connection can be used for high-speed data transfer or for powering the camera.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003eMulti-Terminal (Micro-USB) supports various accessories, such as remotes, for expanded functionality.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003eTimecode sync is available through the use of the separately available VMC-BNCM1 Timecode Adapter Cable.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003eMulti Interface Shoe supports advanced accessories, including the optional XLR Handle Unit.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e \u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40036652220462,"sku":"SONILMEFX30B-MAIN","price":1798.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2657\/1868\/files\/1662f349-d375-4878-8b4c-c4451c276f65.jpg?v=1758125611"},{"product_id":"sonilce6700mb","title":"Sony a6700 Mirrorless Camera with 18-135mm Lens","description":"\u003cp\u003eThe \u003cstrong\u003ea6700 Mirrorless Camera\u003c\/strong\u003e represents a concise amalgamation of\u003cstrong\u003e Sony\u003c\/strong\u003e's Cinema Line advancements, the exceptional still-image rendering quality of the α-series, and significant progress in AI-driven recognition technology. This camera equips ambitious content creators with robust and versatile imaging capabilities. Featuring the latest 26.0MP back-illuminated Exmor R CMOS sensor paired with the BIONZ XR processor, it remains lighter than its predecessor, establishing itself as a portable powerhouse. It offers an impressive continuous stills capture rate of 11 fps and effortlessly produces UHD 4K video oversampled from a 6K resolution, making it an indispensable tool for the multifaceted creative professional.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003cdiv style=\"text-align: center;\"\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/epF0kLYSNkU\" title=\"Introducing Alpha 6700 | Sony | α\" frameborder=\"0\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003ch2\u003e\n\u003cimg src=\"https:\/\/myfiles.space\/user_files\/208404_e3fc09228f7ded09\/208404_custom_files\/a6700\/26-0MP_Exmor_R_CMOS_Sensor_and_BIONZ_XR_Processor.jpg?5664\" alt=\"\" style=\"float: left; width: 361px; height: 222.84px;\" width=\"361\" height=\"222.84\"\u003e26.0MP Exmor R CMOS Sensor and BIONZ XR Processor\u003c\/h2\u003e\r\n\u003cp\u003eThe advanced imaging system of the Sony a6700 is driven by a 26MP APS-C Exmor R CMOS sensor paired with the BIONZ XR processor. This combination, first seen in the FX30 Digital Cinema Camera, enables the capture of 10-bit UHD 4K video at frame rates of up to 120 fps, as well as a maximum continuous shooting speed of 11 fps with autofocus and auto-exposure. Additionally, it can capture up to 59 compressed raw still images in rapid succession. The sensor's back-illuminated design enhances resolution while maintaining sensitivity. With an ISO range of 100-32000, expandable to ISO50-102400 for still photography, the camera excels in low-light conditions, producing minimal noise and offering over 14 stops of dynamic range.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003ch2\u003eCinematic Video in UHD 4K\u003c\/h2\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003cdiv style=\"text-align: center;\"\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/O5O3yK8DJCc\" title=\"4K Sample Video | Alpha 6700 | Sony | α\" frameborder=\"0\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003cp\u003eThe Sony a6700, equipped with a powerful sensor and processor, offers a comprehensive array of professional video capabilities derived from its Cinema Line series, catering to both everyday content creators and aspiring filmmakers. The camera's 6K sensor enables full pixel readout, resulting in high-quality UHD 4K video, utilizing approximately 2.4 times the data necessary for 4K, thereby reducing the occurrence of moiré and aliasing. UHD 4K recording supports frame rates of up to 120p, while full HD recording can reach up to 240p, all achieved through full 1:1 pixel readout without binning. Users can record in 10-bit 4:2:2 using the advanced XAVC HS and XAVC S-I formats, ensuring consistent performance and quality at bitrates reaching 600 Mb\/s. Additionally, it allows for over two hours of recording in 4K at 30p, or more than 40 minutes at 4K 60p on a 128GB card.\u003c\/p\u003e\r\n\u003cp\u003eThe Slow \u0026amp; Quick (S\u0026amp;Q) mode enables users to record 4K video at frame rates ranging from 1 to 120 fps and Full HD video at frame rates from 1 to 240 fps, contingent upon the selected format. These configurations facilitate the ability to decelerate fast-paced action or accelerate scenes that progress slowly. S-Cinetone is designed to provide vibrant colors and a natural skin tone appearance, drawing on technology derived from professional Cinema Line cameras like the VENICE. This color profile is characterized by its natural mid-tones, gentle hues, and particularly well-managed highlights.\u003c\/p\u003e\r\n\u003cp\u003eThe S-Log3 and S-Gamut3.Cine Gamma Curves provide an impressive dynamic range exceeding 14 stops, enhancing flexibility in post-production and facilitating the integration of footage from various Sony Cinema Line cameras. Creative Looks can be incorporated directly into the recorded material, establishing a desired atmosphere during filming and reducing the necessity for extensive editing. Additionally, users have the option to create and apply LUTs and presets for precise monitoring of footage or for previewing a particular aesthetic while shooting, which can be utilized on the camera's monitor, electronic viewfinder (EVF), or HDMI output. The camera also features immediate time-lapse settings, allowing for customization of framerate, recording, lighting, and intervals.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003ch2\u003eAI-Powered Autofocus and Image Stabilization\u003c\/h2\u003e\r\n\u003cp\u003eThe AI Processing Unit of the Sony a6700 significantly enhances the camera's autofocus and image stabilization systems, providing exceptional handling and clarity across various shooting conditions. With 759 phase detection points available in stills mode and 495 points in video mode, which collectively cover 93% of the image area, the camera benefits from AI-driven subject recognition and real-time tracking capabilities. Additional autofocus features include the ability to perform focus bracketing with up to 299 images using sequentially-shifted focus points, accurate focusing in low light conditions down to EV -3.0, compensation for focus breathing, autofocus assistance, focus mapping, and focus peaking during the autofocus process.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003ch3\u003eVlog-Friendly AI-Enhanced Framing\u003cimg src=\"https:\/\/myfiles.space\/user_files\/208404_e3fc09228f7ded09\/208404_custom_files\/a6700\/Vlog-Friendly_AI-Enhanced_Framing.jpg?928\" alt=\"\" style=\"float: right; width: 281px; height: 172.636px;\" width=\"281\" height=\"172.636\"\u003e\n\u003c\/h3\u003e\r\n\u003cp\u003eFurthermore, the AI Processing Unit is capable of identifying and monitoring subjects during video recording, automatically cropping the image to ensure that the subject remains prominently positioned within the frame, thereby simplifying what would otherwise be challenging camerawork. This tracking feature can be precisely positioned within the frame and modified for both speed and sensitivity, all with a simple touch.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003ch3\u003e\n\u003cimg src=\"https:\/\/myfiles.space\/user_files\/208404_e3fc09228f7ded09\/208404_custom_files\/a6700\/Image_Stabilization.jpg?2900\" alt=\"\" style=\"float: left; width: 244px; height: 229.672px;\" width=\"244\" height=\"229.672\"\u003eImage Stabilization\u003c\/h3\u003e\r\n\u003cp\u003eThe camera features a sophisticated 5-axis optical image stabilization system that operates at the pixel level, effectively counteracting five distinct forms of camera shake that may occur during handheld photography and videography. This system is algorithmically refined to ensure precise detection and control at the pixel level. Additionally, the AI Processing Unit enhances the interaction between the camera body and the lens, resulting in more stable framing prior to capturing images. Consequently, users can confidently utilize any lens, including adapted ones, for important imaging tasks without the risk of blur caused by camera shake.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003ch2\u003e\u003c\/h2\u003e\r\n\u003ch2\u003eAdvanced Rendering\u003cimg src=\"https:\/\/myfiles.space\/user_files\/208404_e3fc09228f7ded09\/208404_custom_files\/a6700\/Advanced_Rendering.jpg?3386\" alt=\"\" style=\"float: right; width: 410px; height: 248.654px;\" width=\"410\" height=\"248.654\"\u003e\n\u003c\/h2\u003e\r\n\u003cp\u003eThe a6700 provides still photographers with an extensive array of color renderings and compression options to enhance image quality and manage storage effectively. This is highlighted by the inclusion of the High Efficiency Image File (HEIF) format, which is available in both 4:2:0 and 4:2:2 configurations. Additionally, users can select between Compressed and Lossless Compressed formats for raw shooting. The AI Processing Unit contributes to improved exposure accuracy in Auto mode, boasting a 20% increase in reliability compared to the a6600, as per manufacturer evaluations. This unit incorporates algorithmic adjustments tailored for skin tones, backlighting, and white balance. Furthermore, the Creative Looks presets that are accessible in video mode are also applicable to still photography, allowing for user-defined settings with eight adjustable parameters. To enhance the viewing experience of still images when connected to compatible monitors and televisions, the a6700 introduces a stills-optimized Hybrid Log-Gamma mode, which provides precise dynamic range in a 10-bit HEIF format.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003ch2\u003e\n\u003cimg src=\"https:\/\/myfiles.space\/user_files\/208404_e3fc09228f7ded09\/208404_custom_files\/a6700\/Body_Design_and_Connectivity.jpg?3512\" alt=\"\" style=\"float: left; width: 334px; height: 268.801px;\" width=\"334\" height=\"268.801\"\u003eBody Design and Connectivity\u003c\/h2\u003e\r\n\u003cp\u003eThe addition of a front command dial enhances control and responsiveness, allowing for precise adjustments at critical moments, ensuring that users maintain dexterity during high-action scenarios. Utilize the camera's USB output feature with UVC\/UAC control through a computer for streaming and broadcasting in 4K resolution at either 15 or 30 frames per second, or in full HD at 30 or 60 frames per second. \u003c\/p\u003e\r\n\u003cp\u003eThe integrated 802.11a\/b\/g\/n\/ac Wi-Fi enables connectivity on both 2.4 GHz and 5 GHz bands, facilitating immediate sharing of images to mobile devices for direct online distribution via social media, email, and cloud storage platforms. The camera can connect to the Creators' Cloud central platform through the Creators app, allowing for media sharing, cloud-based editing, and collaborative tools. Additionally, the smartphone can serve as a remote control for the camera, providing monitoring capabilities for battery and storage status. \u003c\/p\u003e\r\n\u003cp\u003eThe built-in 3.5mm headphone and microphone ports offer enhanced audio control during video recordings, while the Multi-Interface Shoe acts as a digital audio interface. \u003c\/p\u003e\r\n\u003cp\u003eThe XGA Tru-Finder 2.36m-dot OLED electronic viewfinder delivers bright, high-resolution visuals with a 1.07x magnification, featuring a dedicated 120 fps mode for smoother tracking of moving subjects. The side-opening, vari-angle 3.0\" 1.03m-dot LCD touchscreen allows for versatile shooting from various angles, including high, low, and front-facing perspectives. \u003c\/p\u003e\r\n\u003cp\u003eIt supports the high-capacity Z battery rechargeable lithium-ion battery, which provides approximately 570 still images or 120 minutes of video recording per charge when utilizing the LCD screen. Furthermore, the a6700 can be powered through a USB connection to a computer or mobile battery, which also allows for battery charging. The robust magnesium alloy body ensures durability and includes dust and moisture seals to withstand challenging environments. A newly designed grip improves handling and stability during extended shooting sessions, while also providing easy access to the primary control buttons and dials.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003ch2\u003eSony E 18-135mm f\/3.5-5.6 OSS Lens\u003cimg src=\"https:\/\/myfiles.space\/user_files\/208404_e3fc09228f7ded09\/208404_custom_files\/a6400\/Sony_E_18-135mm.jpg?989\" alt=\"\" style=\"float: right; width: 323px; height: 323px;\" width=\"323\" height=\"323\"\u003e\n\u003c\/h2\u003e\r\n\u003cp\u003eCovering a practical wide-angle to medium telephoto spectrum, the \u003cstrong\u003eSony E 18-135mm f\/3.5-5.6 OSS lens\u003c\/strong\u003e serves as a versatile 27-202.5mm equivalent zoom designed for APS-C-format E-mount mirrorless cameras. This all-encompassing lens is well-suited for diverse shooting scenarios, making it an excellent choice for travel photography. Additionally, the integrated image stabilization effectively reduces the effects of camera shake, resulting in sharper images during handheld shooting.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003ch3\u003eOptical Design\u003c\/h3\u003e\r\n\u003cp\u003eThe inclusion of two extra-low dispersion elements minimizes color fringing and chromatic aberrations, resulting in enhanced clarity and improved color fidelity. Additionally, an aspherical element is incorporated to manage distortion and diminish spherical aberrations, thereby achieving superior sharpness and precise image rendering. Furthermore, the rounded seven-blade diaphragm enhances the aesthetic quality of bokeh when utilizing selective focus methods.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003ch3\u003eImage Stabilization and Autofocus\u003c\/h3\u003e\r\n\u003cp\u003eOptical SteadyShot image stabilization significantly reduces the visibility of camera shake, resulting in sharper images when capturing handheld shots at slower shutter speeds. This stabilization technology can also be integrated with certain cameras' sensor-shift image stabilization systems for enhanced management of camera blur. The linear autofocus motor ensures rapid and precise autofocus capabilities, facilitating accurate and silent focusing during video recording. A dedicated AF\/MF switch allows for swift transitions between different focusing modes. With a minimum focusing distance of 1.5 feet and a maximum magnification of 0.29x, this system is well-suited for close-up photography.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40762644234286,"sku":"SONILCE6700MB-MAIN","price":1898.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2657\/1868\/files\/93448dd8-4398-4a8b-941d-f0ab3b723dfc.jpg?v=1749676857"},{"product_id":"sonilmefx3a","title":"Sony FX3 Full-Frame Cinema Camera","description":"\u003cp\u003eThe \u003cstrong\u003eSony FX3\u003c\/strong\u003e is engineered with a compact design tailored for individual operators, travel purposes, and as an excellent secondary camera. It integrates elements from both the Cinema Line and Alpha series, resulting in a highly portable cinema camera. The FX3 encompasses all the imaging capabilities typical of its category while presenting a new lightweight, handheld structure characterized by a sleek profile and a \"cage-free\" design that allows for the direct attachment of various accessories to the camera body.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003cdiv style=\"text-align: center;\"\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/2YXh88hwqnM\" title=\"Introducing Cinema Line FX3 | Sony | α\" frameborder=\"0\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003ch2\u003e\n\u003cimg src=\"https:\/\/myfiles.space\/user_files\/208404_e3fc09228f7ded09\/208404_custom_files\/FX3\/Expressive_UHD_4K_Video_Capture.jpg?2437\" alt=\"\" style=\"float: left; width: 301px; height: 247.806px;\" width=\"301\" height=\"247.806\"\u003eExpressive UHD 4K Video Capture\u003c\/h2\u003e\r\n\u003cp\u003eThe FX3 features a 12.1MP Exmor R BSI CMOS sensor, which provides 10.2MP effective resolution in video mode, and is complemented by a BIONZ XR processor. This combination enables the capture of UHD 4K video with internal 10-bit 4:2:2 sampling or 16-bit raw output. The back-illuminated design of the sensor enhances both clarity and sensitivity, offering an ISO range that can be expanded from 80 to 409,600, along with a dynamic range exceeding 15 stops, making it suitable for various lighting conditions. The S-Cinetone mode facilitates color and tonal matching with VENICE, FX9, or FX6 sources, while also supporting S-Log3\/2 gamut and 10-bit HLG for straightforward HDR production. Furthermore, the collaboration between the sensor and processor significantly minimizes rolling shutter effects, and the sensor is equipped with a Fast Hybrid AF system that ensures efficient and precise focusing and subject tracking.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003ch2\u003e4K Full-Frame CMOS Exmor R Sensor\u003cimg src=\"https:\/\/myfiles.space\/user_files\/208404_e3fc09228f7ded09\/208404_custom_files\/FX3\/4K_Full-Frame_CMOS_Exmor_R_Sensor.jpg?1739\" alt=\"\" style=\"float: right; width: 334px; height: 274.991px;\" width=\"334\" height=\"274.991\"\u003e\n\u003c\/h2\u003e\r\n\u003cp\u003eThe FX3 achieves authentic cinematic expression through its 12.1MP Exmor R sensor and BIONZ XR processor, delivering 10.2MP effective video and 12.1MP still image capture. This full-frame sensor enables shallow depth of field effects, stunning bokeh, and minimizes rolling shutter artifacts. With a base sensitivity range of 80-102,400, it can extend to an impressive 409,600, making it highly effective for low-light photography. Additionally, it offers over 15 stops of dynamic range, allowing for the detailed reproduction of both breathtaking outdoor scenes and meticulously lit indoor environments, providing ample flexibility for color grading.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003ch2\u003eS-Cinetone Color\u003c\/h2\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003cdiv style=\"text-align: center;\"\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/CJ4qWNcF78g\" title=\"S-Cinetone |  Cinema Line FX3 | Sony | α\" frameborder=\"0\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003cp\u003eThe default S-Cinetone color setting of the FX3 produces an exquisite reproduction of skin tones and a softer aesthetic that enhances footage captured with the VENICE, FX9, or FX6. The inclusion of S-Log-3, S-Gamut3, S-Gamut3.Cine, and 10-bit 4:2:2 support ensures the preservation of rich gradation and color consistency across the Sony Cinema Line cameras. Additionally, HLG HDR offers the convenience of direct HLG playback without requiring any grading.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003ch2\u003eVideo Recording\u003c\/h2\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003cdiv style=\"text-align: center;\"\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/tYCGGOcTMC0\" title=\"4K 120fps with every frame in focus Cinema Line FX3 | Sony | α\" frameborder=\"0\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\r\n\u003cp\u003eAchieve high-resolution, detailed imagery at frame rates reaching 4K 120p, with the capability of capturing up to 5x slow motion at 24p output. The recording options allow for DCI 4K+ output in 16-bit raw format via HDMI to compatible recorders, while simultaneously recording XAVC 4K and proxy files internally. Internal 4K recording supports 4:2:2 10-bit color using both All-Intra and Long GOP codecs. The device is equipped with cooling mechanisms, including a silent fan and heatsink, which effectively manage heat to facilitate continuous recording at up to 4K60. Additionally, it features dual SD card slots that accommodate both CFexpress Type A and SDXC cards, enabling seamless relay or backup recording. Super35 1080p capture is available at frame rates of up to 240p.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003ch2\u003e\n\u003cimg src=\"https:\/\/myfiles.space\/user_files\/208404_e3fc09228f7ded09\/208404_custom_files\/FX3\/Steady_Focus.jpg?9899\" alt=\"\" style=\"float: left; width: 183px; height: 150.669px;\" width=\"183\" height=\"150.669\"\u003eSteady Focus\u003c\/h2\u003e\r\n\u003cp\u003eSolo shooters can now maintain a sharp focus on the action, thanks to the integration of real-time Tracking and Eye autofocus capabilities powered by AI-driven algorithms, along with an intuitive touchscreen focus feature. The system offers seven options for AF Transition Speed, allowing for precise rack focusing, while five settings for AF Subject Shift provide the flexibility to modify the speed when transitioning from a subject that is in focus. The Fast Hybrid AF system employs 627 points, effectively covering around 89% of the image frame.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003ch2\u003e\n\u003cimg src=\"https:\/\/myfiles.space\/user_files\/208404_e3fc09228f7ded09\/208404_custom_files\/FX3\/Ergonomic_Form_for_Solo_Operation.jpg?3166\" alt=\"\" style=\"float: right; width: 235px; height: 193.249px;\" width=\"235\" height=\"193.249\"\u003eErgonomic Form for Solo Operation\u003c\/h2\u003e\r\n\u003cp\u003eThe FX3 features a cage-free design that allows for the direct attachment of ¼\"-20 compatible accessories to the camera or its detachable handle. This innovation reduces both the weight and the time required for setup and breakdown typically associated with a camera cage. Additionally, the arrangement of the record button, focus and menu controls, along with six assignable buttons, facilitates single-handed operation, thereby allowing your left hand to remain free for balancing or managing your lens.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003ch2\u003e\n\u003cimg src=\"https:\/\/myfiles.space\/user_files\/208404_e3fc09228f7ded09\/208404_custom_files\/FX3\/Easily_Viewable_Tally_Lights.jpg?8302\" alt=\"\" style=\"float: left; width: 215px; height: 177.059px;\" width=\"215\" height=\"177.059\"\u003eEasily Viewable Tally Lights\u003c\/h2\u003e\r\n\u003cp\u003eThe indicators located at the top, front, and rear of the camera provide clear signals to the operator, talent, and sound personnel regarding the recording status, ensuring that movements and dialogue are executed with precise timing.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003ch2\u003e\u003c\/h2\u003e\r\n\u003ch2\u003e\u003c\/h2\u003e\r\n\u003ch2\u003eQuality Audio Options\u003c\/h2\u003e\r\n\u003cp\u003eProfessional audio recording features consist of:\u003c\/p\u003e\r\n\u003cul\u003e\r\n    \u003cli\u003eA removable XLR adapter handle equipped with two XLR-1\/4\" TRS combo audio inputs\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003eA microphone holder along with a 3.5mm input for microphone integration\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003eSupport for up to 4-channel, 24-bit audio recording.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003ch2\u003eRemote Control, Streaming, and Transfers\u003cimg src=\"https:\/\/myfiles.space\/user_files\/208404_e3fc09228f7ded09\/208404_custom_files\/FX3\/Remote_Control_Streaming_and_Transfers.jpg?3362\" alt=\"\" style=\"float: right; width: 234px; height: 193.304px;\" width=\"234\" height=\"193.304\"\u003e\n\u003c\/h2\u003e\r\n\u003cp\u003eManage your FX3 remotely through the Imaging Edge Mobile or Imaging Edge Desktop applications, and facilitate file transfers via Wi-Fi or a wired USB Type-C connection, enabling your editor to commence post-production work promptly. Additionally, you can stream your content using your computer in conjunction with the Imaging Edge Webcam application.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003ch2\u003e\u003c\/h2\u003e\r\n\u003ch2\u003ePost-Production Stabilization with E-Mount Lenses\u003c\/h2\u003e\r\n\u003cp\u003eSony's Catalyst Prepare\/Browse software employs shake metadata to enhance image stability. The software provides a customizable balance between shake compensation and image area cropping, allowing for precise adjustments to the final image.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003ch2\u003eImproved FX3 Features\u003c\/h2\u003e\r\n\u003cp\u003eThe FX3 enhances the Cinema Line by offering features such as ergonomic, cage-free handheld operation, a battery life that is 1.6 times greater than that of the a7S II, and a USB-PD power option to facilitate longer shooting durations.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":41392802955310,"sku":"SONILMEFX3A-MAIN","price":4298.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2657\/1868\/files\/902ed7bd-03e0-4676-8159-e35c8a71a20b.jpg?v=1746641048"},{"product_id":"sonilmefx2b","title":"Sony FX2 Digital Cinema Camera","description":"\u003cp\u003eFeaturing a 33MP full-frame sensor, the AI-enhanced \u003cstrong\u003eSony FX2\u003c\/strong\u003e merges the extensive video functionalities of the Cinema Line with improved still image capture in a compact, travel-friendly design. Perfect for filmmakers and content creators on the move, the FX2 includes an S-Log3 photo mode with the option to apply LUTs, and boasts a 3.68m-Dot OLED viewfinder that can tilt from 0 to 90°. Its AI processing unit ensures active image stabilization and real-time subject recognition, which enhances the precision of auto focus and framing.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003cdiv style=\"text-align: center;\"\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/_J_1dJndLhc\" title=\"Introducing Cinema Line FX2 | Sony | α\" frameborder=\"0\" allowfullscreen=\"\"\u003e\u003cspan class=\"fr-mk\" style=\"display: none;\"\u003e \u003c\/span\u003e\u003c\/iframe\u003e\u003c\/div\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003ch2\u003e\n\u003cimg src=\"https:\/\/myfiles.space\/user_files\/208404_e3fc09228f7ded09\/208404_custom_files\/img1748446327.jpg\" width=\"350\" height=\"226\" style=\"float: left; \"\u003e33MP Exmor R BSI CMOS Sensor\u003c\/h2\u003e\r\n\u003cp\u003eCombining its 33MP back-illuminated Exmor R sensor with a BIONZ XR processor, the FX2 is capable of capturing vibrant 4K video characterized by natural gradations, realistic colors, and minimal noise in both full-frame and Super 35 modes, ensuring extensive lens compatibility without compromising resolution. In full-frame mode, the FX2 provides 7K oversampling with complete pixel readout, resulting in outstanding sharpness and realism. Engineered to handle a variety of lighting conditions, the FX2 boasts a dynamic range exceeding 15 stops, an ISO that can be expanded up to 102400, and enhanced dual-base ISO technology for recording footage in S-log3 at either 800 or 4000 ISO.\u003c\/p\u003e\r\n\u003ch2\u003eLog Recording Modes\u003c\/h2\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003cdiv style=\"text-align: center;\"\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/GLDXKilSHP4\" title=\"Log recording modes | Cinema Line FX2 | Sony\" frameborder=\"0\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003cp\u003eTo ensure creative flexibility, Log recording offers three modes: Flexible ISO, Cine EI, and Cine EI Quick. Among these, Cine EI is predominantly utilized in professional filmmaking for footage that necessitates extensive post-production work. Depending on the shooting conditions, select a base ISO of either 800 or 4000 to preserve maximum latitude during the shoot, enabling specific tonal ranges to be refined in post-production to realize your intended cinematic appearance.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003ch2\u003eDCI 4K Video Recording\u003cimg src=\"https:\/\/myfiles.space\/user_files\/208404_e3fc09228f7ded09\/208404_custom_files\/img1748446386.jpg\" width=\"350\" height=\"219\" style=\"float: right; \"\u003e\n\u003c\/h2\u003e\r\n\u003cp\u003eEngineered for adaptability, the FX2 captures DCI 4K video internally with 10-bit 4:2:2 sampling, or it can output 16-bit raw footage through an HDMI connection. Record video in XAVC S, S-I, and HS formats utilizing Long GOP, All-Intra, H.264, and H.265 codecs. Color and tonal reproduction can be meticulously adjusted with up to 16 user-imported LUTs or by employing the S-Cinematone mode to match the characteristics of VENICE, FX9, FX6, FX3, and other camera systems. The FX2 is equipped with a user-friendly Variable FPS feature for producing timelapses and slow-motion videos, and it is capable of de-squeezing 1.3 and 2.0x anamorphic footage, all within the camera itself.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003ch2\u003e\n\u003cimg src=\"https:\/\/myfiles.space\/user_files\/208404_e3fc09228f7ded09\/208404_custom_files\/img1748446430.jpg\" width=\"350\" height=\"227\" style=\"float: left; \"\u003eHybrid Still-Image Capture\u003c\/h2\u003e\r\n\u003cp\u003eA single switch allows the selection of either MOVIE or STILL mode, instantly recalling all associated settings. Besides offering a resolution of 33 MP and the capability for continuous bursts at a rate of up to 10 fps, the camera features a function for [Creating still images from Shot Marks], enabling you to capture still images while recording or playing back video that has a user LUT previously imported.\u003c\/p\u003e\r\n\u003cp\u003eThe Log mode is also accessible for still images, allowing for the capture of JPEG and HEIF still photographs utilizing the S-Log3 gamma curve employed during video recording, thereby facilitating a consistent workflow during post-production. Enhance your still images in editing software like Blackmagic DaVinci Resolve, prepared for diverse applications while preserving the same aesthetic.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003ch2\u003eAI Subject Recognition\u003cimg src=\"https:\/\/myfiles.space\/user_files\/208404_e3fc09228f7ded09\/208404_custom_files\/img1748446453.jpg\" width=\"350\" height=\"227\" style=\"float: right; \"\u003e\n\u003c\/h2\u003e\r\n\u003cp\u003eThe AI processing unit of the FX2 offers numerous enhancements in auto focus, auto framing, and stabilization through the application of deep learning. By analyzing colors, patterns, and depth, the processor ensures sharp focus with real-time subject recognition, capable of identifying individuals, animals, and vehicles. Compared to the FX3 and FX30, human and animal eye recognition has been enhanced by 30%, rendering the FX2 particularly suitable for dynamic shooting situations, such as wildlife photography and sporting events. This sophisticated tracking capability also facilitates accurate auto framing, modifying the recorded composition to keep the subject centered in the frame.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003ch2\u003e\n\u003cimg src=\"https:\/\/myfiles.space\/user_files\/208404_e3fc09228f7ded09\/208404_custom_files\/img1748446477.jpg\" style=\"float: left; width: 289px; height: 183.309px;\" width=\"289\" height=\"183.309\"\u003eComprehensive Stabilization\u003c\/h2\u003e\r\n\u003cp\u003eActive Mode enhances stabilization during walking and shooting. For a more rapid shooting experience, there is Dynamic Active Mode, which employs electronic stabilization to achieve an effect that is up to 30% more effective, allowing for stable footage capture even while in motion. Relevant stabilization metadata is included in the footage to facilitate efficient post-production.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003ch2\u003eImproved Accessibility\u003c\/h2\u003e\r\n\u003cul\u003e\r\n    \u003cli\u003eThe FX2 inherits the BIG6 home screen from high-end CineAlta cameras like the VENICE, enabling straightforward adjustments to FPS, ISO, shutter angle, aperture, look, and white balance when in Movie Mode.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003eThe 3\" fold-out touchscreen LCD facilitates intuitive menu navigation and features a tiltable design with a resolution of 1.03m-Dot.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003eA distinctive feature of the FX2 is its integrated 3.68m-Dot OLED electronic viewfinder, which offers a maximum magnification of 0.7x.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003eThe EVF tilts from 0 to 90°, includes a reversible rubber eye cup, and has a 33mm eye point, ensuring precise framing even in challenging lighting conditions.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003ch2\u003eConnectivity \u0026amp; Compatibility\u003c\/h2\u003e\r\n\u003cp\u003eThe FX2 offers extensive connectivity options, including various choices for power input, internal video recording, data output, and both wireless and USB streaming.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n    \u003cli\u003eUSB-C port for PD fast charging or LAN link using a gigabit ethernet adaptor\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003eStream at 2.4\/5 GHz over Wi-Fi, or 5 GB\/s via USB-C connection\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003eOne CFexpress Type A\/SDXC card slot, one SD card slot, and one HDMI output\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003eMulti-interface hot shoe, micro-USB port and 3.5mm mic and headphone jacks\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003eCompatible with separately available XLR-H1 Handle Unit for expanded control and audio options\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003ch2\u003eErgonomic Design\u003c\/h2\u003e\r\n\u003cul\u003e\r\n    \u003cli\u003eConstructed from a lightweight yet durable Magnesium alloy, the FX2 features an enhanced heat-dissipating design and an integrated cooling fan, which guarantees seamless 4K60 recording.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003eThe upgraded handgrip accommodates a single 16.4Wh NP-FZ100 battery and includes one of the camera's five 1\/4\"-20 female threads—three designated for accessories and two for mounting plates.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003eNumerous functions are equipped with specific controls, such as the power switch, record button, movie\/still switch, zoom lever, playback button, and control dials, while an additional seven buttons are available for user-assignable functions.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003ch2\u003eImproved FX2 Attributes\u003c\/h2\u003e\r\n\u003cul\u003e\r\n    \u003cli\u003eFull-frame, back-illuminated 33MP effective Exmor R CMOS sensor\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003eShoot still images in S-Log3 for flexible color grading in post production\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003eAI-powered AF, framing, and active dynamic image stabilization\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003e7K oversampling in full-frame mode and 4K resolution in Super 35 mode\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003eDual-base 800\/4000 ISO during S-Log3 shooting\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003eExtract stills during video recording or playback and apply user LUTs\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003e3.68m-dot 0.7x OLED electronic viewfinder with 0 to 90° tilt\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003ch2\u003eCommon FX2\/FX3 Attributes\u003c\/h2\u003e\r\n\u003cul\u003e\r\n    \u003cli\u003e10-bit 4:2:2 internal recording or 16-bit RAW output via HDMI\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003eS-Cinetone, S-Log3, HLG, and Rec. 709 gamma options\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003eBIONZ XR processing engine\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003eA dynamic range of 15+ stops\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003eCompact design for cage-free operation\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":41411772842030,"sku":"SONILMEFX2B-MAIN","price":2698.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2657\/1868\/files\/a39399d9-c4dc-449b-b1b5-c3de251c5d39.jpg?v=1748448243"},{"product_id":"sonilmefx2","title":"Sony FX2 Digital Cinema Camera with XLR Handle Unit","description":"\u003cp\u003eFeaturing a 33MP full-frame sensor, the AI-enhanced \u003cstrong\u003eSony FX2\u003c\/strong\u003e merges the extensive video functionalities of the Cinema Line with improved still image capture in a compact, travel-friendly design. Perfect for filmmakers and content creators on the move, the FX2 includes an S-Log3 photo mode with the option to apply LUTs, and boasts a 3.68m-Dot OLED viewfinder that can tilt from 0 to 90°. Its AI processing unit ensures active image stabilization and real-time subject recognition, which enhances the precision of auto focus and framing.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003cdiv style=\"text-align: center;\"\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/_J_1dJndLhc\" title=\"Introducing Cinema Line FX2 | Sony | α\" frameborder=\"0\" allowfullscreen=\"\"\u003e\u003cspan class=\"fr-mk\" style=\"display: none;\"\u003e \u003c\/span\u003e\u003c\/iframe\u003e\u003c\/div\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003ch2\u003e\n\u003cimg src=\"https:\/\/myfiles.space\/user_files\/208404_e3fc09228f7ded09\/208404_custom_files\/img1748446327.jpg\" width=\"350\" height=\"226\" style=\"float: left; \"\u003e33MP Exmor R BSI CMOS Sensor\u003c\/h2\u003e\r\n\u003cp\u003eCombining its 33MP back-illuminated Exmor R sensor with a BIONZ XR processor, the FX2 is capable of capturing vibrant 4K video characterized by natural gradations, realistic colors, and minimal noise in both full-frame and Super 35 modes, ensuring extensive lens compatibility without compromising resolution. In full-frame mode, the FX2 provides 7K oversampling with complete pixel readout, resulting in outstanding sharpness and realism. Engineered to handle a variety of lighting conditions, the FX2 boasts a dynamic range exceeding 15 stops, an ISO that can be expanded up to 102400, and enhanced dual-base ISO technology for recording footage in S-log3 at either 800 or 4000 ISO.\u003c\/p\u003e\r\n\u003ch2\u003eLog Recording Modes\u003c\/h2\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003cdiv style=\"text-align: center;\"\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/GLDXKilSHP4\" title=\"Log recording modes | Cinema Line FX2 | Sony\" frameborder=\"0\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003cp\u003eTo ensure creative flexibility, Log recording offers three modes: Flexible ISO, Cine EI, and Cine EI Quick. Among these, Cine EI is predominantly utilized in professional filmmaking for footage that necessitates extensive post-production work. Depending on the shooting conditions, select a base ISO of either 800 or 4000 to preserve maximum latitude during the shoot, enabling specific tonal ranges to be refined in post-production to realize your intended cinematic appearance.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003ch2\u003eDCI 4K Video Recording\u003cimg src=\"https:\/\/myfiles.space\/user_files\/208404_e3fc09228f7ded09\/208404_custom_files\/img1748446386.jpg\" width=\"350\" height=\"219\" style=\"float: right; \"\u003e\n\u003c\/h2\u003e\r\n\u003cp\u003eEngineered for adaptability, the FX2 captures DCI 4K video internally with 10-bit 4:2:2 sampling, or it can output 16-bit raw footage through an HDMI connection. Record video in XAVC S, S-I, and HS formats utilizing Long GOP, All-Intra, H.264, and H.265 codecs. Color and tonal reproduction can be meticulously adjusted with up to 16 user-imported LUTs or by employing the S-Cinematone mode to match the characteristics of VENICE, FX9, FX6, FX3, and other camera systems. The FX2 is equipped with a user-friendly Variable FPS feature for producing timelapses and slow-motion videos, and it is capable of de-squeezing 1.3 and 2.0x anamorphic footage, all within the camera itself.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003ch2\u003e\n\u003cimg src=\"https:\/\/myfiles.space\/user_files\/208404_e3fc09228f7ded09\/208404_custom_files\/img1748446430.jpg\" width=\"350\" height=\"227\" style=\"float: left; \"\u003eHybrid Still-Image Capture\u003c\/h2\u003e\r\n\u003cp\u003eA single switch allows the selection of either MOVIE or STILL mode, instantly recalling all associated settings. Besides offering a resolution of 33 MP and the capability for continuous bursts at a rate of up to 10 fps, the camera features a function for [Creating still images from Shot Marks], enabling you to capture still images while recording or playing back video that has a user LUT previously imported.\u003c\/p\u003e\r\n\u003cp\u003eThe Log mode is also accessible for still images, allowing for the capture of JPEG and HEIF still photographs utilizing the S-Log3 gamma curve employed during video recording, thereby facilitating a consistent workflow during post-production. Enhance your still images in editing software like Blackmagic DaVinci Resolve, prepared for diverse applications while preserving the same aesthetic.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003ch2\u003eAI Subject Recognition\u003cimg src=\"https:\/\/myfiles.space\/user_files\/208404_e3fc09228f7ded09\/208404_custom_files\/img1748446453.jpg\" width=\"350\" height=\"227\" style=\"float: right; \"\u003e\n\u003c\/h2\u003e\r\n\u003cp\u003eThe AI processing unit of the FX2 offers numerous enhancements in auto focus, auto framing, and stabilization through the application of deep learning. By analyzing colors, patterns, and depth, the processor ensures sharp focus with real-time subject recognition, capable of identifying individuals, animals, and vehicles. Compared to the FX3 and FX30, human and animal eye recognition has been enhanced by 30%, rendering the FX2 particularly suitable for dynamic shooting situations, such as wildlife photography and sporting events. This sophisticated tracking capability also facilitates accurate auto framing, modifying the recorded composition to keep the subject centered in the frame.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003ch2\u003e\n\u003cimg src=\"https:\/\/myfiles.space\/user_files\/208404_e3fc09228f7ded09\/208404_custom_files\/img1748446477.jpg\" style=\"float: left; width: 289px; height: 183.309px;\" width=\"289\" height=\"183.309\"\u003eComprehensive Stabilization\u003c\/h2\u003e\r\n\u003cp\u003eActive Mode enhances stabilization during walking and shooting. For a more rapid shooting experience, there is Dynamic Active Mode, which employs electronic stabilization to achieve an effect that is up to 30% more effective, allowing for stable footage capture even while in motion. Relevant stabilization metadata is included in the footage to facilitate efficient post-production.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003ch2\u003eImproved Accessibility\u003c\/h2\u003e\r\n\u003cul\u003e\r\n    \u003cli\u003eThe FX2 inherits the BIG6 home screen from high-end CineAlta cameras like the VENICE, enabling straightforward adjustments to FPS, ISO, shutter angle, aperture, look, and white balance when in Movie Mode.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003eThe 3\" fold-out touchscreen LCD facilitates intuitive menu navigation and features a tiltable design with a resolution of 1.03m-Dot.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003eA distinctive feature of the FX2 is its integrated 3.68m-Dot OLED electronic viewfinder, which offers a maximum magnification of 0.7x.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003eThe EVF tilts from 0 to 90°, includes a reversible rubber eye cup, and has a 33mm eye point, ensuring precise framing even in challenging lighting conditions.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003ch2\u003eConnectivity \u0026amp; Compatibility\u003c\/h2\u003e\r\n\u003cp\u003eThe FX2 offers extensive connectivity options, including various choices for power input, internal video recording, data output, and both wireless and USB streaming.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n    \u003cli\u003eUSB-C port for PD fast charging or LAN link using a gigabit ethernet adaptor\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003eStream at 2.4\/5 GHz over Wi-Fi, or 5 GB\/s via USB-C connection\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003eOne CFexpress Type A\/SDXC card slot, one SD card slot, and one HDMI output\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003eMulti-interface hot shoe, micro-USB port and 3.5mm mic and headphone jacks\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003eCompatible with separately available XLR-H1 Handle Unit for expanded control and audio options\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003ch2\u003eErgonomic Design\u003c\/h2\u003e\r\n\u003cul\u003e\r\n    \u003cli\u003eConstructed from a lightweight yet durable Magnesium alloy, the FX2 features an enhanced heat-dissipating design and an integrated cooling fan, which guarantees seamless 4K60 recording.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003eThe upgraded handgrip accommodates a single 16.4Wh NP-FZ100 battery and includes one of the camera's five 1\/4\"-20 female threads—three designated for accessories and two for mounting plates.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003eNumerous functions are equipped with specific controls, such as the power switch, record button, movie\/still switch, zoom lever, playback button, and control dials, while an additional seven buttons are available for user-assignable functions.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003ch2\u003eImproved FX2 Attributes\u003c\/h2\u003e\r\n\u003cul\u003e\r\n    \u003cli\u003eFull-frame, back-illuminated 33MP effective Exmor R CMOS sensor\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003eShoot still images in S-Log3 for flexible color grading in post production\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003eAI-powered AF, framing, and active dynamic image stabilization\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003e7K oversampling in full-frame mode and 4K resolution in Super 35 mode\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003eDual-base 800\/4000 ISO during S-Log3 shooting\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003eExtract stills during video recording or playback and apply user LUTs\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003e3.68m-dot 0.7x OLED electronic viewfinder with 0 to 90° tilt\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003ch2\u003eCommon FX2\/FX3 Attributes\u003c\/h2\u003e\r\n\u003cul\u003e\r\n    \u003cli\u003e10-bit 4:2:2 internal recording or 16-bit RAW output via HDMI\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003eS-Cinetone, S-Log3, HLG, and Rec. 709 gamma options\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003eBIONZ XR processing engine\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003eA dynamic range of 15+ stops\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003eCompact design for cage-free operation\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003ch2\u003eSony XLR-H1 XLR Handle Unit\u003c\/h2\u003e\r\n\u003cp\u003eIncorporate two XLR inputs to enhance the ergonomic handling of your FX3, FX30, or FX2 using the Sony XLR-H1 XLR Handle Unit. This unit features two combo XLR-1\/4\" inputs in addition to a 3.5mm microphone input. To facilitate easier operation, the handle is equipped with physical controls and dials positioned on the side, complete with covers to safeguard against unintentional adjustments during a take.\u003c\/p\u003e\r\n\u003cp\u003eThere is a microphone holder that can be used to mount a shotgun microphone to your system. It securely mounts to the camera's Multi Interface Shoe with two screws. Additionally, there are three 1\/4\"-20 accessory mounting threads.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003ch3\u003eCompatibility\u003c\/h3\u003e\r\n\u003cul\u003e\r\n    \u003cli\u003eSony FX3\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003eSony FX30\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003eSony FX2\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":41411772973102,"sku":"SONILMEFX2-MAIN","price":3098.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2657\/1868\/files\/639f71f8-10f4-450b-b1c3-37ba157e50e3.jpg?v=1748448260"}],"url":"https:\/\/kmcamera.com\/collections\/black-friday-with-sony.oembed","provider":"K\u0026M Camera","version":"1.0","type":"link"}