{"title":"Sony G Master Lenses","description":"","products":[{"product_id":"sonsel35f14gm","title":"Sony FE 35mm f\/1.4 GM Lens","description":"\u003cp\u003eThe \u003cstrong\u003eSony FE 35mm f\/1.4 GM\u003c\/strong\u003e is a traditional wide-angle prime lens that features a modern, streamlined design. It is distinguished by its rapid performance and sophisticated optical construction. This adaptable focal length is ideal for a range of applications, including street photography, landscapes, and documentary work, while its wide maximum aperture performs exceptionally well in low-light conditions and allows for effective depth of field management.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003cdiv style=\"text-align: center;\"\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/rYVFXbBUJQk\" title=\"Introducing FE 35mm F1.4 GM | Sony | Lens\" frameborder=\"0\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003ch2\u003e\n\u003cimg src=\"https:\/\/myfiles.space\/user_files\/208404_e3fc09228f7ded09\/208404_custom_files\/sel35f14gm\/G_Master_Optical_Design.jpg?965\" width=\"360\" height=\"295\" alt=\"\" style=\"float: left; \"\u003eG Master Optical Design\u003c\/h2\u003e\r\n\u003cp\u003eThis lens, part of Sony's prestigious G Master series, is engineered to provide an exceptional combination of remarkable resolution and sharpness, along with a unique and aesthetically pleasing bokeh. The inclusion of two XA (extreme aspherical) elements effectively mitigates issues such as astigmatism, field curvature, coma, distortion, and other spherical aberrations, ensuring a high level of sharpness and precise image rendering. Additionally, one extra-low dispersion element is incorporated to diminish chromatic aberrations and color fringing, thereby enhancing clarity and color fidelity. The application of Nano AR Coating II serves to minimize surface reflections, flare, and ghosting, resulting in improved contrast and color reproduction even in challenging lighting conditions. This advanced coating is particularly effective for larger, curved elements and excels at reducing internal reflections.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003ch2\u003eWide-Angle Versatility and f\/1.4 Speed\u003cimg src=\"https:\/\/myfiles.space\/user_files\/208404_e3fc09228f7ded09\/208404_custom_files\/sel35f14gm\/Wide-Angle_Versatility_and_f_1-4_Speed.jpg?8849\" alt=\"\" style=\"float: right; width: 359px; height: 240.268px;\" width=\"359\" height=\"240.268\"\u003e\n\u003c\/h2\u003e\r\n\u003cp\u003eThe 35mm focal length is exceptionally adaptable, making it ideal for street photography, landscapes, and documentary work. Additionally, it serves as an excellent creative option for various other genres, including fashion and portrait photography. The fast f\/1.4 maximum aperture enhances performance in low-light environments and aids in managing depth of field, allowing for the creation of selective focus effects. Furthermore, the rounded 11-blade diaphragm enhances the aesthetic quality of bokeh when utilizing selective focus methods.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003ch2\u003e\n\u003cimg src=\"https:\/\/myfiles.space\/user_files\/208404_e3fc09228f7ded09\/208404_custom_files\/sel35f14gm\/Fast_and_Precise_Focusing.jpg?7250\" width=\"360\" height=\"295\" alt=\"\" style=\"float: left; \"\u003eFast and Precise Focusing\u003c\/h2\u003e\r\n\u003cp\u003eThe incorporation of two XD Linear Motors ensures rapid, silent, and accurate autofocus along with effective subject tracking capabilities. This configuration also enhances the natural and intuitive manual focus control through Linear Response, with an AF\/MF switch conveniently positioned on the lens barrel for easy tactile adjustment. The internal focusing mechanism provides enhanced responsiveness in focusing performance while keeping the overall lens length consistent during use. With a minimum focusing distance of 9.8 inches, it is well-suited for capturing dynamic close-up images. Although it offers a wide-angle perspective, the short minimum focusing distance combined with a bright maximum aperture allows for the creation of shallow depth of field images, featuring a prominent close-up subject against a softly blurred background\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003ch2\u003eDurable and Reliable Design\u003cimg src=\"https:\/\/myfiles.space\/user_files\/208404_e3fc09228f7ded09\/208404_custom_files\/sel35f14gm\/Durable_and_Reliable_Design.jpg?9087\" width=\"360\" height=\"294\" alt=\"\" style=\"float: right; \"\u003e\n\u003c\/h2\u003e\r\n\u003cp\u003eIn addition to showcasing remarkable optical performance, G Master lenses are noted for their sturdy and dependable physical design, which incorporates weather sealing and protective coatings. The 35mm f\/1.4 GM stands out among fast wide-angle prime lenses due to its elegant and lightweight construction, measuring 3 x 3.9 inches and weighing 1.1 pounds. Its dust- and moisture-resistant design allows for effective use in adverse weather conditions, while the rubberized control rings enhance handling in colder environments. The front element, treated with a fluorine coating, is resistant to dust, moisture, and fingerprints, making it easy to maintain. Additionally, a focus hold button is conveniently located on the lens barrel, providing intuitive tactile control and quick access to specific settings. The physical aperture ring can be de-clicked, allowing for smooth and silent aperture adjustments, which is particularly advantageous for video recording.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":32814041497646,"sku":"SONSEL35F14GM-MAIN","price":1498.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2657\/1868\/files\/f1e786a5-1a4c-413b-a89f-fcbd81d9aede_ec075dfc-c21c-4959-bbc8-01c3c6b67a67.jpg?v=1725112554"},{"product_id":"sonsel85f14gm2","title":"Sony FE 85mm f\/1.4 GM II Lens","description":"\u003cp\u003e\u003cstrong\u003eSony \u003c\/strong\u003ehas enhanced its most sought-after portrait prime lens with the introduction of the \u003cstrong\u003eFE 85mm f\/1.4 GM II Lens\u003c\/strong\u003e, which boasts a slimmer design, improved trimming, and new features. This upgraded lens offers faster autofocus, a more refined bokeh, and functionality that is conducive to video production. With exceptional G Master sharpness and bokeh quality, it provides outstanding image quality that is ideal for capturing stills and videos in portraiture, events, and various applications requiring shallow depth of field.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003cdiv style=\"text-align: center;\"\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/-TiFpUYVCHg\" title=\"Introducing FE 85mm F1.4 GM II | Sony | α Lens\" frameborder=\"0\" allowfullscreen=\"\" data-dashlane-frameid=\"2204\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003ch2\u003e\n\u003cimg src=\"https:\/\/myfiles.space\/user_files\/208404_e3fc09228f7ded09\/208404_custom_files\/SEL85f14gm2\/Stunning_G_Master_bokeh.jpg?4221\" alt=\"\" style=\"float: left; width: 345px; height: 204.355px;\" width=\"345\" height=\"204.355\"\u003eStunning G Master bokeh\u003c\/h2\u003e\r\n\u003cp\u003eThe FE 85mm f\/1.4 GM II continues the esteemed legacy of the FE 85mm f\/1.4 GM, featuring a newly developed optical design that effectively manages chromatic aberration, resulting in a more natural bokeh effect. An 11-blade circular aperture further enhances this quality, while meticulously controlled spherical aberration, in conjunction with XA (extreme aspherical) elements, reduces the occurrence of onion-ring bokeh. This combination facilitates seamless transitions from sharp focus to rich bokeh at f\/1.4. The inclusion of 2 XA elements ensures exceptional resolution extending to the edges of the image. Capturing eyes and expressions with remarkable clarity is achievable, regardless of the framing. Additionally, Sony's Nano AR Coating II minimizes flare and ghosting across various lighting conditions. The minimum focus distance is 2.79 feet (0.85 meters) for autofocus and 2.63 feet (0.8 meters) for manual focus.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003ch2\u003eAF Speed and Precision\u003cimg src=\"https:\/\/myfiles.space\/user_files\/208404_e3fc09228f7ded09\/208404_custom_files\/SEL85f14gm2\/AF_Speed_and_Precision.jpg?2159\" alt=\"\" style=\"float: right; width: 372px; height: 233.892px;\" width=\"372\" height=\"233.892\"\u003e\n\u003c\/h2\u003e\r\n\u003cp\u003eThe FE 85mm f\/1.4 GM II features two XD (extreme dynamic) linear motors and advanced high-speed control, resulting in autofocus performance that is up to three times quicker than its predecessor. The tracking of moving subjects has seen an enhancement of up to seven times, ensuring dependable capture even with the very shallow depth of field at f\/1.4. Additionally, the 120 fps functionality of the a9 III, equipped with a global shutter, is fully compatible. This lens provides exceptional creative control, making it an ideal choice for professional portrait photography.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003ch3\u003e\n\u003cimg src=\"https:\/\/myfiles.space\/user_files\/208404_e3fc09228f7ded09\/208404_custom_files\/SEL85f14gm2\/Ideal_for_Filmmaking.jpg?9211\" alt=\"\" style=\"float: left; width: 319px; height: 202.919px;\" width=\"319\" height=\"202.919\"\u003eIdeal for Filmmaking\u003c\/h3\u003e\r\n\u003cp\u003eThe FE 85mm f\/1.4 GM II is an excellent option for filmmakers. It seamlessly integrates with Real-time Recognition AF in a-series cameras, enabling rapid, accurate, and silent subject tracking that ensures sharp focus on dynamic subjects, even at f\/1.4. Focus breathing has been significantly reduced, and in-body breathing compensation is available. The aperture ring can be adjusted for click-less operation, while Linear Response MF provides a smooth and intuitive manual focus experience.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003ch2\u003eBody Design\u003cimg src=\"https:\/\/myfiles.space\/user_files\/208404_e3fc09228f7ded09\/208404_custom_files\/SEL85f14gm2\/Body_Design.jpg?1380\" width=\"360\" height=\"229\" alt=\"\" style=\"float: right; \"\u003e\n\u003c\/h2\u003e\r\n\u003cul\u003e\r\n    \u003cli\u003eThe device features two customizable focus hold buttons and an AF\/MF switch, allowing for versatile operation. Additionally, the independent aperture ring and Linear Response MF focus control facilitate intuitive handling for creative photography. The FE 85mm f\/1.4 GM II is compatible with 77mm threaded filters.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003eThe inclusion of two Extra-low Dispersion (ED) glass elements effectively minimizes flare and ghosting by eliminating both axial chromatic aberration and chromatic aberration caused by variations in magnification. This design enhances resolution and bokeh, ensuring that edges are rendered with precision, free from fringing or unnatural color distortions, extending seamlessly to the edges of the image.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003eThe design is resistant to dust and moisture, ensuring dependable performance in demanding outdoor environments. The front lens element is treated with a fluorine coating that effectively repels fingerprints, dust, water, oil, and various other contaminants.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":41091304390702,"sku":"SONSEL85F14GM2-MAIN","price":1948.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2657\/1868\/files\/bd1bec2a-d553-4aae-a806-ee08f58b5fdb.jpg?v=1724867380"},{"product_id":"sonsel2870gm","title":"Sony FE 28-70mm f\/2 GM Lens | Sony E","description":"\u003cp\u003eThe \u003cstrong\u003eSony FE 28-70mm f\/2 GM\u003c\/strong\u003e is a versatile high-performance lens that outperforms traditional f\/2.8 standard zooms with its faster f\/2 maximum aperture. As Sony's inaugural GM zoom featuring a constant f\/2 aperture, it encompasses a practical range from wide-angle to portrait lengths. This lens is ideal for photographers seeking to consolidate a collection of prime lenses into a single zoom without compromising on speed. It effectively covers essential focal lengths, delivers remarkably swift autofocus, and serves as a balanced solution for both photography and filmmaking requirements.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003cdiv style=\"text-align: center;\"\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/7Y_O5YYQIl0\" title=\"Introducing FE 28-70mm F2 GM | Sony | α Lens\" frameborder=\"0\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003ch2\u003e\n\u003cimg src=\"https:\/\/myfiles.space\/user_files\/208404_e3fc09228f7ded09\/208404_custom_files\/img1732035867.jpeg\" width=\"500\" height=\"281\" style=\"float: right; \"\u003eG Master Performance\u003c\/h2\u003e\r\n\u003cp\u003eSony reserves its G Master designation for its top-tier optics, which are characterized by exceptional sharpness, exquisite bokeh, remarkable speed, and overall superior performance. The 28-70mm f\/2 lens exemplifies these qualities, designed to serve as a versatile replacement for multiple prime lenses. Its constant f\/2 maximum aperture is a full stop faster than that of an f\/2.8 lens, enhancing its performance in low-light situations and providing enhanced control over depth of field and the separation between subjects and backgrounds. The incorporation of XA, Super ED, aspherical, and ED elements contributes to high sharpness and smooth rendering, making it suitable for a variety of subjects, including architecture, landscapes, portraits, and weddings.\u003c\/p\u003e\r\n\u003cp\u003eThe Nano AR Coating II effectively reduces flare, enhancing contrast and vibrant colors across diverse lighting environments. The floating focus design ensures consistent high image quality throughout the entire focusing range, achieving uniform sharpness from infinity down to the minimum focusing distance of 1.2 feet. Additionally, the rounded 11-blade diaphragm contributes to a pleasing, circular bokeh effect.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003ch2\u003eDesigned for Hybrid Shooters\u003cimg src=\"https:\/\/myfiles.space\/user_files\/208404_e3fc09228f7ded09\/208404_custom_files\/img1732035891.jpeg\" width=\"500\" height=\"281\" style=\"float: left; \"\u003e\n\u003c\/h2\u003e\r\n\u003cp\u003eThe 28-70mm f\/2 GM lens is designed to excel in both photography and filmmaking, incorporating several advantageous features that enhance its versatility. It is equipped with four XD (extreme dynamic) linear motors, which provide rapid and responsive autofocus performance that is both quiet and smooth. This focusing system supports continuous shooting at speeds of up to 120 frames per second and high-speed video recording at rates of up to 240 frames per second.\u003c\/p\u003e\r\n\u003cp\u003eThe internal focusing mechanism facilitates faster focusing speeds while keeping the lens length consistent during operation. Additionally, the short-throw zoom design allows the lens to extend only 0.7 inches when transitioning from the 28mm to the 70mm position. Consequently, although the lens does not feature a true internal zoom, there is no need to readjust gimbal settings when altering the zoom position.\u003c\/p\u003e\r\n\u003cp\u003eOptical focus breathing has been significantly minimized, and the lens is equipped with the Breathing Compensation feature in certain cameras, which effectively prevents shifts in the angle of view during zoom adjustments. The manual aperture ring can be modified to allow for seamless and silent transitions, while the zoom resistance can be tailored for either a smooth or firm feel, facilitating more accurate control. Weighing 2 pounds, the lens is designed with a rear-heavy distribution, ensuring a balanced structure that enhances comfort during handheld operation.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003ch2\u003ePortable and Nimble Design\u003cimg src=\"https:\/\/myfiles.space\/user_files\/208404_e3fc09228f7ded09\/208404_custom_files\/img1732035921.jpeg\" width=\"500\" height=\"283\" style=\"float: right; \"\u003e\n\u003c\/h2\u003e\r\n\u003cul\u003e\r\n    \u003cli\u003eMeasuring 5.5\" long and weighing 2 lb, this lens is 28% larger and 24% heavier than the 24-70mm f\/2.8 GM II while managing to be twice as bright.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003eManual aperture ring offers tactile exposure control and the ring can be de-clicked for smooth and silent iris pulls or it can be locked in the 'A' position for camera-based aperture switching.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003eTwo programmable focus hold buttons and a focus mode switch for intuitive focus control.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003eZoom smoothness switch for changing between Smooth and Tight zoom ring torque.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003eHybrid construction uses both metal and plastic components to maximize both durability and a low weight design.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003eDust- and moisture-resistant design includes rubber gaskets at each seam and a rubber ring sealing the lens mount for ensured use when working in inclement weather conditions.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003eFront lens element has a fluorine coating that repels water, oil, and other contaminants and makes the lens easier to clean.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003eIncluded lens hood features a locking button and a filter window for easier adjustment of rotating filters (e.g. polarizers, variable NDs).\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":41184670056494,"sku":"SONSEL2870GM-MAIN","price":3298.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2657\/1868\/files\/2474769e-863e-4ec2-a902-0020489f2a5c.jpg?v=1732036111"},{"product_id":"sonsel50150gm","title":"Sony FE 50-150mm f\/2 GM Lens | Sony E","description":"\u003cp\u003eThe \u003cstrong\u003eSony FE 50-150mm f\/2 GM\u003c\/strong\u003e is a remarkably swift and adaptable normal to short-telephoto zoom lens, notable for its exceptionally bright constant maximum aperture of f\/2. This lens is perfectly suited for portrait photography, weddings, events, as well as indoor and close-range sports. It serves as an excellent option for both photographers and videographers seeking to consolidate multiple prime lenses into one high-speed zoom without compromising on performance.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003cdiv style=\"text-align: center;\"\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/o-SZCS4SgRw\" title=\"Introducing FE 50-150mm F2 GM | Sony | α Lens\" frameborder=\"0\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003ch2\u003e\n\u003cimg src=\"https:\/\/myfiles.space\/user_files\/208404_e3fc09228f7ded09\/208404_custom_files\/img1745335933.jpeg\" style=\"float: left; width: 392px; height: 219.52px;\" width=\"392\" height=\"219.52\"\u003eG Master Performance\u003c\/h2\u003e\r\n\u003cp\u003eThe G Master designation by Sony is specifically allocated for its top-tier optics, which deliver exceptional sharpness, exquisite bokeh, remarkable speed, and superior overall performance. The 50-150mm f\/2 lens fulfills all these criteria, aiming to serve as a versatile replacement for multiple prime lenses. Its constant f\/2 maximum aperture is a full stop faster than an f\/2.8 lens, enhancing its performance in low-light situations and providing enhanced control over depth of field and the separation between subjects and backgrounds. The inclusion of XA, Super ED, aspherical, and ED elements ensures high sharpness and smooth rendering, making it suitable for a wide range of subjects, including architecture, landscapes, portraits, and weddings. The Nano AR Coating II effectively reduces flare, resulting in vibrant contrast and vivid colors across various lighting scenarios. The floating focus design guarantees consistent image quality throughout the entire focusing range, achieving uniform sharpness from infinity down to the minimum focusing distance of 1.3 feet. Additionally, the rounded 11-blade diaphragm contributes to a pleasing, circular bokeh effect.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003ch2\u003eDesigned for Hybrid Shooters\u003cimg src=\"https:\/\/myfiles.space\/user_files\/208404_e3fc09228f7ded09\/208404_custom_files\/img1745335969.jpeg\" style=\"float: right; width: 364px; height: 203.84px;\" width=\"364\" height=\"203.84\"\u003e\n\u003c\/h2\u003e\r\n\u003cp\u003eThe 50-150mm f\/2 GM lens is designed for both photography and filmmaking, featuring several advantageous elements that enhance its versatility. It is equipped with four XD (extreme dynamic) linear motors that provide rapid and responsive autofocus performance, characterized by its quiet and smooth operation. This focusing system is capable of supporting continuous shooting speeds of up to 120 frames per second and high-speed video recording at rates of up to 240 frames per second. The internal focusing mechanism facilitates faster focusing speeds while maintaining the lens's length during operation. \u003c\/p\u003e\r\n\u003cp\u003e\u003cimg src=\"https:\/\/myfiles.space\/user_files\/208404_e3fc09228f7ded09\/208404_custom_files\/img1745336009.jpeg\" style=\"float: left; width: 384px; height: 215.04px;\" width=\"384\" height=\"215.04\"\u003eAdditionally, the internal zoom feature preserves the overall length of the lens and ensures a consistent center of gravity, making it easier to use with a gimbal or tripod. The lens has been optically optimized to significantly reduce focus breathing and is compatible with the Breathing Compensation function available in select cameras, effectively preventing shifts in the angle of view when adjusting the zoom. The manual aperture ring can be de-clicked for seamless and silent adjustments, and the zoom's resistance can be modified for either smooth or tight operation, allowing for more precise control. Weighing approximately 3 pounds, the lens is designed with a balanced distribution of weight, primarily at the rear, to enhance comfort during handheld use.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003ch2\u003ePortable and Nimble Design\u003cimg src=\"https:\/\/myfiles.space\/user_files\/208404_e3fc09228f7ded09\/208404_custom_files\/img1745336070.jpeg\" style=\"float: right; width: 426px; height: 238.56px;\" width=\"426\" height=\"238.56\"\u003e\n\u003c\/h2\u003e\r\n\u003cp\u003eThis 50-150mm f\/2 lens, despite its impressive maximum aperture and versatile focal range, is designed to be portable and relatively lightweight, making it ideal for handheld shooting and everyday applications. With a length of 7.9 inches and a weight of approximately 3 pounds, it is nearly the same size as the FE 70-200mm f\/2.8 GM OSS II, yet about 30% heavier while offering double the brightness. The manual aperture ring provides tactile control over exposure and can be de-clicked for smooth, silent adjustments or locked in the 'A' position for camera-controlled aperture changes. It features two programmable focus hold buttons and a focus mode switch for intuitive focus management. A zoom smoothness switch allows users to toggle between Smooth and Tight zoom ring torque. \u003c\/p\u003e\r\n\u003cp\u003eThe hybrid construction combines metal and plastic components to enhance durability while maintaining a lightweight profile. Its dust- and moisture-resistant design incorporates rubber gaskets at each seam and a rubber ring sealing the lens mount, ensuring reliable performance in adverse weather conditions. The front lens element is treated with a fluorine coating that repels water, oil, and other contaminants, facilitating easier cleaning. The included lens hood is equipped with a locking button and a filter window for convenient adjustment of rotating filters, such as polarizers and variable ND filters.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":41376544718894,"sku":"SONSEL50150GM-MAIN","price":3998.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2657\/1868\/files\/28173aee-c4b5-41f4-a4c9-9cb5c7f2eea0.jpg?v=1745336299"},{"product_id":"sonsel100m28gm","title":"Sony FE 100mm f\/2.8 Macro GM Lens | Sony E","description":"\u003cp\u003eAs the inaugural true macro lens in the renowned G Master series, the \u003cstrong\u003eSony FE 100mm f\/2.8 Macro GM Lens\u003c\/strong\u003e delivers exceptional image quality, a remarkable maximum magnification of 1.4x that exceeds life size, and a variety of physical controls and dials designed to enhance the experience of close-up photography. This medium-telephoto prime lens can also fulfill a versatile role in a photographer's arsenal, featuring integrated Optical SteadyShot image stabilization that aids in handheld shooting, whether on location or in the studio for portraits, weddings, and other applications.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003cdiv style=\"text-align: center;\"\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/NpV3q-F1vzY\" title=\"Four advantages of Sony's lenses in video shooting | Sony | Lens\" frameborder=\"0\" allowfullscreen=\"\"\u003e\u003cspan class=\"fr-mk\" style=\"display: none;\"\u003e \u003c\/span\u003e\u003cspan class=\"fr-mk\" style=\"display: none;\"\u003e \u003c\/span\u003e\u003c\/iframe\u003e\u003c\/div\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003cul\u003e\r\n    \u003cli\u003eBoasting a greater-than-life-size 1.4x maximum magnification, this macro lens will deliver excellent close-up shooting capabilities.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003eMinimum focus distance of 10.2\" enables maximum magnification of 1.4x with a working distance of 3.5\".\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003eThe lens' focusing ring can be slide forwards and backwards to quickly shift between manual and autofocus modes.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003eFocus distance and magnification scale are printed on top of the lens to aid photographers in more technical, manual-focus applications.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003eFocus range limiter switch allows for setting ranges of 10.2-27.6\", 19.7\" to infinity, or 10.2\" to infinity to improve autofocus speed and responsiveness.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003eSupport for separately available teleconverters can be used to improve maximum magnification up to 2.8x.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003ch2\u003e\n\u003cimg src=\"https:\/\/myfiles.space\/user_files\/208404_e3fc09228f7ded09\/208404_custom_files\/img1759764571.jpg\" width=\"300\" height=\"200\" style=\"float: left; \"\u003eG Master Optical Quality\u003c\/h2\u003e\r\n\u003cp\u003eAs the inaugural true macro lens in the G Master series, the FE 100mm incorporates some of Sony's most sophisticated optical technologies, resulting in sharp, detailed images complemented by attractive bokeh. Its advanced optical configuration consists of 17 elements arranged in 13 groups, which includes two XA (eXtreme Aspherical) and two ED (Extra-low Dispersion) glass elements, effectively reducing aberrations. The Nano AR Coating II significantly minimizes flare, ghosting, and internal reflections, enhancing contrast. The lens maintains a consistent size throughout the focus range due to its internal focus mechanism. Additionally, the floating focus design contributes to a more compact overall structure. The lens features an 11-blade circular aperture diaphragm that produces smooth, rounded bokeh.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003ch2\u003eAutofocus and Image Stabilization\u003cimg src=\"https:\/\/myfiles.space\/user_files\/208404_e3fc09228f7ded09\/208404_custom_files\/img1759764638.jpg\" style=\"float: right; width: 348px; height: 196.04px;\" width=\"348\" height=\"196.04\"\u003e\n\u003c\/h2\u003e\r\n\u003cul\u003e\r\n    \u003cli\u003eEquipped with cutting-edge lens technologies, the FE 100mm Macro features a rapid and precise set of autofocus motors along with integrated Optical SteadyShot image stabilization.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003eThe autofocus system is driven by four nearly silent XD linear motors, achieving speeds that are up to 1.9 times faster than the FE 90mm f\/2.8 Macro G OSS, and it is fully compatible with the 120 fps burst shooting capabilities of the a9 III and 4K 120p shooting modes.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003eThe floating focus mechanism effectively reduces aberrations at close-focus distances while also maintaining a compact overall lens length. Internal focus ensures that the lens size remains consistent regardless of the focus distance.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n    \u003cli\u003eThe advanced Optical SteadyShot image stabilization has been specifically optimized for close-up macro photography. The built-in stabilization system supports coordinated control between the body and lens, enhancing the effectiveness of stabilization when the lens is paired with a camera body that features sensor-shift stabilization.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003ch2\u003e\n\u003cimg src=\"https:\/\/myfiles.space\/user_files\/208404_e3fc09228f7ded09\/208404_custom_files\/img1759764662.jpg\" style=\"float: left; width: 334px; height: 220.44px;\" width=\"334\" height=\"220.44\"\u003eAdvanced Controls and Ergonomics\u003c\/h2\u003e\r\n\u003cp\u003eThis lens has been designed to provide photographers with all the controls they need at their fingertips. The focus range limiter switch enables the user to restrict the focus range, facilitating faster autofocus. The manual focus ring can be moved back and forth to toggle between auto and manual focus modes. Additionally, it includes printed distance and magnification scales. A physical aperture ring allows for quick and tactile adjustments to the aperture setting. The de-click switch eliminates click stops from the aperture ring, enabling smooth adjustments during video recording. The iris lock switch prevents accidental shifts from the automatic and manual aperture settings. The full-time DMF switch is used to activate or deactivate the Direct Manual Focus feature. The SteadyShot switch controls the optical image stabilization, allowing it to be turned on or off.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003ch2\u003eTeleconverter Compatibility\u003cimg src=\"https:\/\/myfiles.space\/user_files\/208404_e3fc09228f7ded09\/208404_custom_files\/img1759764715.jpg\" style=\"float: right; width: 373px; height: 248.667px;\" width=\"373\" height=\"248.667\"\u003e\n\u003c\/h2\u003e\r\n\u003cp\u003eThe FE 100mm f\/2.8 Macro GM is compatible with Sony's optional 1.4x and 2x Teleconverters. When utilized, photographers and videographers can achieve effective focal lengths of up to 200mm, enabling both enhanced magnification and extended working distances. The 1.4x Teleconverter provides a maximum magnification of 2x with an effective focal length of 140mm and a maximum aperture of f\/4. Meanwhile, the 2x Teleconverter offers a maximum magnification of 2.8x with an effective focal length of 200mm and a maximum aperture of f\/5.6. \u003c\/p\u003e\r\n\u003cp\u003eTeleconverters also offer the advantage of increased working distances when not operating at the lens's minimum focus. This additional distance can assist photographers in more easily arranging lighting for small subjects to prevent shadows and other distracting elements, as well as enable shooters to work with timid or sensitive subjects, such as insects, without causing disturbance.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":41564703260718,"sku":"SONSEL100M28GM-MAIN","price":1498.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2657\/1868\/files\/c200804c-4505-4bcf-9898-e4af5c03d085.jpg?v=1759769420"}],"url":"https:\/\/kmcamera.com\/collections\/sony-g-master-lenses.oembed","provider":"K\u0026M Camera","version":"1.0","type":"link"}